JAQAR CORPORATE STRATEGY ADVISED LOCAR GUINDASTES E TRANSPORTES INTERMODAIS, IN PREPARATION FOR THE IPO PROJECT
Success Case: Locar Guindastes e Transportes Intermodais S/A, has always been a leader in its industry segment. For years it was the largest heavy equipment lessor in Latin America, playing an important role in the segments of infrastructure, construction, cellulose and paper, and energy, to name a few.
In 2008, we started the consulting process with the company to prepare it for more intense challenges. Between 2008 and 2011, we implemented strategic planning, budgeting, a distinct reward plan for executives with the objective of attracting and retaining talent, and coaching/mentoring for the company's main executives, especially those with promising potential, aiming to establish a process of succession.
Finally, we created the optimal environment for sharing the decision-making process of the company, introducing an advisory board, composed of three external board members and the two shareholders. The company in 2010 already had numerous KPIs that guided us in decision-making and reached a level of revenue and EBITDA that allowed for a pre-preparation for IPO, which we led, along with other renowned investment banks. However, the company decided not to follow through with the IPO strategy. Later, a proposal to acquire a majority stake was made by a PE fund, but was declined by Locar shareholders. The company between 2008 and 2011 increased in revenue and EBITDA by more than 200%.